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Where’s Pharma in mHealth?

Where’s Pharma in mHealth?

My blog this week is prompted by a headline I saw in Pharma Times “Pharma miles behind on multichannel marketing”. Now whilst multichannel marketing and mHealth are far from synonymous, it did resonate with me on the subject of Pharma and mHealth. For some time I‘ve been […]

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6 Steps to mHealth Success

6 Steps to mHealth Success

I wanted to take some time this week to explain the story behind the mHealth planning methodology I launched this week called ‘6 Steps to mHealth Success’. I’ve had a lot of positive feedback, much of it asking for more detail, so I thought it would be […]

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The death of wearables?

The death of wearables?

There’s been a lot of buzz around over the last few weeks on the wearables market, and whether wearables and activity trackers have a viable market niche in the mHealth world. Articles such as: Nike fires majority of Fuelband team And this one from CNN Money, where […]

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Thoughts From Berlin – HIMSS Europe

Thoughts From Berlin – HIMSS Europe

This week I was lucky enough to be speaking about ‘mHealth in Pharma’ at HIMSS Europe’s mHealth summit in Berlin, so I thought I’d share some random impressions of a high-quality event, but also a note of caution. I’ll start with my overall impression, by asking what […]

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The doctor will see you now

The doctor will see you now

This blog is prompted by the launch in the UK this week of a remote consultation service called ‘babylon’. It’s the latest of several such launches globally and I think this is fast becoming a trend, rather than a passing fad. Babylon has been created by a […]

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The mHealth Hype Cycle

The mHealth Hype Cycle

I’m doing a talk in London next week on the topic ‘mHealth – hope or hype?’ which prompted me to think of one of my favourite concepts known as ‘the Gartner hype cycle’, and I’d like to discuss it with you today. For those of you who […]

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What’s in a name?

What’s in a name?

I won’t take too much of your time this week, as it’s the Easter break and I’m sure you and I would rather spend time with our families.  So it’s a light-hearted look at the terminology around mHealth, prompted by some research I was doing for an […]

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The biggest barrier to mHealth

The biggest barrier to mHealth

mHealth faces many barriers to adoption – I’m sure you’ve all heard of issues like lack of policy, vague regulation, mis-aligned re-imbursement and incentives. They’re all valid, up to a point, but I actually think the biggest barrier right now is communication.  Why do I say this? […]

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Digital Health Heroes

Digital Health Heroes

You’ll remember in a previous blog that I highlighted the fact that clinicians were starting to show real leadership in digital health?  One of the leaders I mentioned at that time was Professor Shahid Ali, and this week I was fortunate to be able to visit his […]

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Regulatory risks and mHealth

Regulatory risks and mHealth

This week’s blog concerns the topic of regulation in mHealth.  Before you all fall asleep (OK, regulation can be a little dull) let me explain why.  This week I was astonished to learn how few mHealth software applications have been approved as medical devices.   Regulatory approvals – […]

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