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Posts Tagged Apple

The number one reason consumers won’t buy your tech product

The number one reason consumers won’t buy your tech product

I’ve published a new blog post on LinkedIn today.  This latest article discusses the main barriers that tech businesses create for themselves when they’re trying to sell to consumers. Please read it here: https://www.linkedin.com/pulse/number-one-reason-consumers-wont-buy-your-tech-product-tony-kane?trk=mp-author-card and let me know what you think.  

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The secret ingredient for mHealth success

The secret ingredient for mHealth success

  In my work I’m often asked “what do I need to do to make my mHealth product a success?” I’ve recently worked out the one essential ingredient that you need to have, and it may not be obvious. Of course, you do need to have a […]

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6 fatal flaws of smartwatches for health users

6 fatal flaws of smartwatches for health users

So the Apple watch finally came out, and predictably there was a tsunami of media attention with some fairly immoderate comments about it ‘revolutionising healthcare’ along with quite a few sceptical voices along the lines of ‘how useful is this really?’ From an mHealth point of view […]

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A scorecard for mHealth

A scorecard for mHealth

This time last year I risked making some predictions for mHealth in 2014. I thought I’d revisit those, not so much to see if I was right (unimportant) but to deliver a scorecard for progress made (very important). Prediction 1: mHealth will be led by consumerisation in […]

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an Apple a day…

an Apple a day…

OK I just couldn’t resist it, after all the hype and build-up, I suppose I have to comment on this week’s announcement from Apple of Healthkit and the Health app. I know this goes against my earlier warnings not to get seduced by particular device platforms or […]

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