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Posts Tagged consumer

The number one reason consumers won’t buy your tech product

The number one reason consumers won’t buy your tech product

I’ve published a new blog post on LinkedIn today.  This latest article discusses the main barriers that tech businesses create for themselves when they’re trying to sell to consumers. Please read it here: https://www.linkedin.com/pulse/number-one-reason-consumers-wont-buy-your-tech-product-tony-kane?trk=mp-author-card and let me know what you think.  

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5 classic mistakes for technology startups to avoid

5 classic mistakes for technology startups to avoid

  I’ve decided to publish my blog posts primarily on LinkedIn these days as I found that more people read and interact over there. This latest article covers some of the classic sales and marketing mistakes I’ve observed in technology start-ups and how they can be avoided. […]

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The secret ingredient for mHealth success

The secret ingredient for mHealth success

  In my work I’m often asked “what do I need to do to make my mHealth product a success?” I’ve recently worked out the one essential ingredient that you need to have, and it may not be obvious. Of course, you do need to have a […]

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Thoughts from HIMSS mHealth Summit 2015

Thoughts from HIMSS mHealth Summit 2015

I’ve just returned from this year’s HIMSS mHealth Summit, part of eHealth week 2015 in Riga where I chaired a session on ‘mHealth and Assisted Care – solving the demographic challenge’, so I wanted to share my impression of the big themes.   Firstly, many speakers referred […]

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6 fatal flaws of smartwatches for health users

6 fatal flaws of smartwatches for health users

So the Apple watch finally came out, and predictably there was a tsunami of media attention with some fairly immoderate comments about it ‘revolutionising healthcare’ along with quite a few sceptical voices along the lines of ‘how useful is this really?’ From an mHealth point of view […]

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It’s time for medtechs to liberate my data

It’s time for medtechs to liberate my data

I was recently shocked to hear just how far patients and carers are having to go, simply to access their own health data from their medical devices for the commonest conditions. Surely it’s time for an end to this inexcusable barrier to patient and carer involvement in […]

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A scorecard for mHealth

A scorecard for mHealth

This time last year I risked making some predictions for mHealth in 2014. I thought I’d revisit those, not so much to see if I was right (unimportant) but to deliver a scorecard for progress made (very important). Prediction 1: mHealth will be led by consumerisation in […]

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A regional recipe for mHealth

A regional recipe for mHealth

I’ve commented before that the USA has too often led the way in mHealth and digital health, but I was pleased to see a report this week that indicated signs of life in Europe, and possibly a pointer to how we can see repeatable success. A quiet […]

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What’s your plan for old age?

What’s your plan for old age?

Apart from the referendum in Scotland there has actually been some other news this week, a flurry of stories around a theme that’s becoming all-consuming for me. Put simply, it’s about the trend that local authorities in England in particular are spending less on care for the […]

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Fun with Google and mHealth

Fun with Google and mHealth

Well it’s the last day of summer here in the UK (although it felt like summer ended sometime in July), so I’ve been in a lighter mood than usual. Just for fun I’ve been playing with a favourite website of mine, Google Trends. Some of you may […]

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